BibTeX

@InProceedings{schmid24:_how,
  author =       {Marla-Sophie Schmid and Christina Kühnl and Florian Omiecienski and Sebastian Padó},
  title =        {How can business-to-business salespeople get out more of their social media posts?},
  booktitle = {Proceedings of the Annual Conference of the European Marketing Academy},
  year =         2024,
  address =      {Bucharest, Romania}}